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Zur Verstärkung unseres Teams im Geschäftsbereich ASAMBEAUTY GmbH suchen wir Dich als…

(Senior) Marketing & Growth Analyst (m/f/d)

Art der Anstellung: Vollzeit, unbefristet
Standort: Unterföhring
Berufserfahrung: Berufserfahren
Firma: ASAMBEAUTY GmbH
Bereich: E-Commerce

The BHI Beauty & Health Investment Group includes M. Asam GmbH, ASAMBEAUTY GmbH, ahuhu GmbH, Inno Beauty GmbH and Asam Betriebs-GmbH.

 

We offer you an exciting mix of family business and the membership of a global group. For more than 50 years, we have been developing and producing high-quality cosmetic products for the demanding customer.

YOUR TASKS

  • Support of data-driven media mix and channel optimization for customer acquisition and -retention
  • Ownership and continuous improvement of marketing attribution model as well as TV & Infomercial performance measurement approach, in collaboration with related marketing teams, to determine marketing impact and ROI
  • Development of quantitative analyses to help shape a customer acquisition and retention strategy
  • Generation of ideas on how to improve key KPIs and development of a setup to validate those ideas in a lean manner
  • Cohort analysis, cohort modelling and cohort-based eCom forecasting
  • Regular analysis of Unit Economics and their development
  • Co-ownership of marketing data quality, integrity and validity, jointly with BI and marketing teams

WHAT YOU BRING WITH YOU

  • You have at least 3+ years of relevant experience working as a data analyst in eCom and/or Marketing
  • You are familiar with the core concepts of marketing analytics and understand the relevant KPIs of the different domains of marketing (performance, social, SEO, CRM etc.)
  • You have experience and a deep understanding of funnel- and traffic analysis as well as an understanding of marketing attribution and channel optimisation
  • You have experience with data visualisation and reporting tools but believe in making functions self-sufficient through self-service
  • You are able to understand and analyse operational data, translate complex questions into clear analyses and actionable insight
  • You possess strong Excel skills
  • Solid SQL and/or Python skills are a strong plus

YOUR ADVANTAGES

  • You will become a team member in an ambitious family business with a great, steadily growing portfolio and you will contribute to our long-term success and growth

  • A performance-related salary with many other benefits such as a subsidy for the MVV ticket, parking spaces, job bike, employee discounts, numerous further training opportunities

  • A varied range of tasks with outstanding development opportunities

  • Flat hierarchies with plenty of room for initiative, new ideas and independent work

  • You can expect a competent, motivated and dynamic team with many innovative ideas and exciting projects

  • A positive working atmosphere with a healthy work-life balance is always ensured with our new, modern offices and our friendly and collaborative culture

  • Cross-team cooperation is very important to us. We offer you many different opportunities for this (cross-training, team events, monthly get-togethers)

  • Home office is also possible

Does this sound like you and do we spark your interest? So get started! We are looking forward for your online application.